“If all the women are the same, why does Chanel discriminate against women for their nationality?” she said.
Chanel declined to comment on the reactions of the Russian celebrities, but in the statement, it apologized “for any misunderstanding this may have caused, as welcoming all our clients, regardless of where they come from, is a priority for Chanel.” The company acknowledged that “this process of walking through the law has caused disappointment to some of our clients.”
Ms. Ermoshkina said she was glad Chanel apologized, but its response did not fully satisfy her. She has put up for sale all her other Chanel belongings and said she intends to donate the profits to an association that she said helps the people of Donbas, the region of eastern Ukraine that is home to many Russian-speaking people.
Other influencers have joined her in refusing to wear Chanel clothes and accessories. Some have reposted her words: “Not a single bag, not a single thing is worth my love for my motherland.”
Among them is the Russian D.J. Katya Guseva, who had always dreamed of owning a Chanel bag, like the Hollywood celebrities she admired. But she recently told her 500,000 Instagram followers that she no longer needed that bag. In a WhatsApp message, she wrote: “Without Chanel we will continue to live perfectly.”
Valeriya Safronova contributed reporting.